Legal & General

Here When You Need Us

Legal and General is one of the UK’s leading providers of Insurance and Assurance products. They look after the financial security of millions of customers.

The perceived problem

Research showed that people don’t trust insurance companies to pay out when they make a claim.

Black & White Thinking

Reassure people that Legal & General’s claims process is excellent. To communicate that they really are ‘here for you when you need us’, we:

Told relatable stories that showed the process of claiming in an engaging and entertaining way

Developed a B2B integrated campaign that led with emotion. Opening with the initial shock of an event and leading all the way to how it feels when the issue’s sorted

Used a mix of media, channels and deliverables to make sure we got the message across, in the right place, in the right way, at the right time

Constantly monitored performance and adjusted creative treatments accordingly

Problem solved

34% increase in awareness levels amongst brokers

26% increase in sales across all distribution channels

Shortlisted DRUM awards Best Business Campaign