Strategy . Creative . Delivery

Legal & General

Deadline to Breadline Campaign

Product:
Range of protection products

Campaign Proposition:
‘Deadline to Breadline’

Campaign Execution:
‘Wake up Call / Reality Check’

Campaign Deliverables:
Press, Print, DM and Digital

£426,153.24

Record AVE figures for a single campaign

£374,311.19

Monthly AVE record for phase two

4%

Spontaneous awareness uplift quarter by quarter

2.9%

Market share increase (ABI Data)

5 Years

Awarded Protection Provider of the Year

Winner

Best Business Campaign Money Marketing Awards

DTB Ad.png