Strategy . Creative . Delivery

Legal & General

Here When You Need Us Campaign

Product:
General Insurance

Campaign Proposition:
‘Peace of Mind’

Campaign Execution:
‘Here when you need us’

Campaign Deliverables:
Press, DM, Print, Event, Film and Digital

34%

Increase in awareness levels amongst brokers

26%

Increase in sales across all distribution channels

Shortlisted

DRUM awards Best Business to Business Campaign